Thursday, July 23, 2009

First TasteCasting: Save the Tortillas

Last night I had my first tastecasting event. Future tastecastings will be held at locally-owned restaurants, but this one was a little unique. There is a local tortilla company, La Bonita Ole, that manufactures Wrap-Itz and Tam-X-icos products. You may have seen them at a grocery store near you. They are readily available in the Eastern states, and some Midwestern states.

Unfortunately in 2008, they were forced into chapter 11 bankruptcy, but after some changes they remain profitable. Even so, the bank, which is Sun Trust, may move to sell. A community effort and campaign has sprung into action to try and help save this company. I met the owner last night and she is a very impressive woman. She started the company in 1992 with only $13,000 and grew it to over $12 million in sales. Forty employees are at risk as well if the company is sold.

Let's help Save the Tortillas! I urge everyone to check out http://www.savethetortillas.com/ and sign the petition telling SunTrust to save this company! And if they're available in your area, buy La Bonita Ole tortillas and wraps. There are various flavors and are the best tortillas around. I will be posting some recipes in the next few days using the La Bonita Ole products.

The community outpouring that has taken place to try and help save this local company has been amazing and inspirational. Everyone can help, visit http://www.savethetortillas.com/ today! Viva the tortillas!

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